3.11.2008

S U P E R F L O T

My office is located in NoLIta [North of Little Italy for you non-NY'ers] in an old sweatshop. It's about a 3,000sqft space with multiple offices sharing the space. The founders named it "Lucky Studio". Mostly Architecture studios have set up shop but there are web designers and trend consultants as well. One of the trend consultants is a girl named Titania. I just found out today that she makes clothing accessories out of old bicycle inner tubes. Similar to the freitag wallets, or explorations of "material misuse" made more popular by design firms like Lot-ek, the wallets are hand-crafted and very durable. She also makes belts and arm bands AND uses what appears to be a HED3 in her logo. Check out the products here! SUPERFLOT's wallets and accessories are handmade from used inner tubes sourced from local bike shops, making each piece unique, vegan, and eco-friendly. inner tube rubber is an excellent alternative to leather: both flexible and durable, it has an attractive surface that starts out whitish and matte, developing over the years into a smooth black patina.

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